OPHELIA

I conducted competitive analysis, user interviews, and surveys with 15+ participants to better understand purchasing behaviors, expectations, and pain points.The research revealed three key needs: emotional confidence when selecting flowers, simplicity in browsing and checkout, and trust through transparent product and delivery information. These insights directly informed the product strategy and interaction design, shaping an experience that feels both intuitive and reassuring.

To guide the design, I conducted competitive analysis of flower delivery services, user interviews exploring purchasing behaviors and pain points, and surveys with 15+ participants about their flower-buying experiences. Through this research, I identified three key needs: emotional connection — feeling confident the flowers match the occasion and recipient; simplicity — quick, intuitive browsing and purchasing without confusion; and trust — clear product information, pricing, and delivery details. These insights shaped the foundation for Ophelia: a warm, approachable app that makes thoughtful flower giving effortless.

The design process followed a structured UX approach from ideation to high-fidelity execution. I developed personas and journey maps to guide decisions, created wireframes to validate core flows, and iterated based on usability feedback. The visual direction combines a soft color palette with refined typography to create a welcoming and elegant atmosphere. The experience prioritizes product discovery, occasion-based filtering, and seamless checkout — ensuring each interaction feels effortless yet purposeful.

The final product delivers a cohesive mobile shopping experience that blends emotional design with functional clarity. Users can easily browse arrangements, personalize selections, and complete purchases through a streamlined checkout flow. A consistent design system ensures visual harmony while supporting intuitive navigation across the app.

Ophelia demonstrates my ability to transform research into a polished, user-centered mobile experience. The project strengthened my expertise in user flows, interaction design, and visual storytelling — reinforcing my approach to creating products that are both functional and emotionally engaging. See the full design process on Behance.